Google Rankings & SSL Certificates
Google Rankings & SSL Certificates. This week as I was adding an SSL Certificate to a clients website, I had a long conversation with customer service about SSL Certificates. I thought it was of great importance for me to share this not only with our clients but as well with people whom maybe looking at building/developing a web site for their business. My conversation went like this “Google is giving higher rankings to domains with https:” and of course I respond “Oh really”. Who doesn’t want to have higher rankings for their website? So after I got off the phone I did a little digging to find out what the customer service representative shared with me is actually true. It is not required however, to receive higher rankings by google “https” is the way to go.
Below I have posted an article that provides information to help you decide on whether you think its important enough for you to obtain a SSL Certificate. If you are interested and are hosted under our domain, we can give you a great price! If you are not hosted under us, we can still take care of you as well. Please email or call for more information!
Cross-posted from the Webmaster Central Blog
Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Drive, for example, automatically have a secure connection to Google.
Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.
We want to go even further. At Google I/O a few months ago, we called for “HTTPS everywhere” on the web.
We’ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging.
For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.
In the coming weeks, we’ll publish detailed best practices (we’ll add a link to it from here) to make TLS adoption easier, and to avoid common mistakes. Here are some basic tips to get started:
Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
Use 2048-bit key certificates
Use relative URLs for resources that reside on the same secure domain
Use protocol relative URLs for all other domains
Check out our Site move article for more guidelines on how to change your website’s address
Don’t block your HTTPS site from crawling using robots.txt
Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag
If your website is already serving on HTTPS, you can test its security level and configuration with the Qualys Lab tool. If you are concerned about TLS and your site’s performance, have a look at Is TLS fast yet?. And of course, if you have any questions or concerns, please feel free to post in our Webmaster Help Forums.
We hope to see more websites using HTTPS in the future. Let’s all make the web more secure!
Posted by Zineb Ait Bahajji and Gary Illyes, Webmaster Trends Analysts